Google recently announced three major AdWords updates in a live stream event. These updates will be rolled out in the next few months. These three updates are new app ads, more insightful reporting, and tools for efficiency and scale.
The company will launch mobile app promotion features across AdWords in search ads, Google display network, and video streaming channel YouTube.
Now Google will explore the information in Google Play that results in maximum app installations and suggest advertiser keywords to gain most installations further.
It will help advertisers to find target customers based on their app use behavior such as the apps they use, frequency of use, and in-app purchases.
More Insightful Reporting :
The feature will rationalize the process of measuring conversations that involve constantly connected consumers.
Now Google has launched an innovative solution to measure in-store transactions that track off-line conversions. By leveraging the data advertisers can now optimize and deliver more targeted ads while considering in-store transactions.
Tools for Efficiency and Scale :
Google now offers enterprise-class workflow, reporting, and optimization tools for AdWords. These features will support bulk actions directly in AdWords.
The enhanced reporting tools will allow users to analyze data directly in AdWords in a multidimensional analysis tool. Users may easily customize these reports and change them by dragging and dropping metrics into a table.
This is to escape the importing, exporting, and formatting of data in spreadsheets that is extracted from AdWords. This new reporting tool will include graphing capabilities with bar, lines, and pie charts.
Quick List Of The Features Announced:
• Enhanced reporting
• Bulk editing capabilities
• Automated bidding tools
• Draft mode
• Target users based on their existing apps
• Get more impressions for app ads
• Better measure app engagement