Flipkart Introduces Flipkart Lite, A Mobile Website For Low Speed Internet Connections

When Myntra. com has chosen its presence in app-only mode and dumped its desktop website, speculations mounted that Flipkart would also follow the route.

The e-commerce giant, however, has busted all those surfacing claims by launching its lighter version of mobile friendly website, Flipkart Lite. The website looks very similar to Flipkart’s moblile app and optimized for low-speed data connections in India.

Flipkart Introduces Flipkart Light, A Mobile Website For Low Speed Internet Connections

The website is equipped with several key features including push notifications and home screen access, quite similar to the features available in the app.The company has rolled out the website exclusively for the Google chrome browser.

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Users can add the website to the home screen of the smartphone. With this launch, Flipkart is trying to bring more Google chrome users on mobile devices and engage them with Flipkart Lite.

Flipkart Introduces Flipkart Lite

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