The victory of social media marketing depends on the accurate combination of effective strategies. The inaccurate combination would simply decrease the traffic from the website and would be unable to attract the targeted customers. The article covers 14 current social media trends that will stay in 2020 with more emphasis. Read on these existing social media trends that will stay in 2020
As we all know social media marketing is always evolving, so in order to increase the profits and use social media platforms effectively, we need to form strategies on the basis of the current trends.
14 Social Media Trends That Will Stay
Social media is an industry that keeps changing with every passing day. New trends are introduced and some existing ones are obsoleted by the same ratio. Main reason to this rapid changing is that social media is something that is unlimitedly and unconditionally used by people and it thoroughly depends upon their needs and interests.
1. The Rise of Chatbots
In the first quarter of 2016, the Sprout Social 2016 second quarter index has reported that the number of social messages that needs a response has grown by 18%. As 2017 enters with a new hope, customer service has been a major factor for businesses. Various brands are looking for ways to maximize their customer support resource by means of adding chatbots to their interface.
Slack and Facebook Messenger have started to use chatbots as a way of communicating to their respective clients, especially when they need an accurate information on an immediate basis.
As what the Q2 Sprout Social Index of 2016 have mentioned, 34.5% of the customers are relying more on social media than the others such as website/live chat, email, store and toll-free number.
Because of this feature added by Slack and Facebook messenger, it considers being one of 2017’s most exciting trends of the social media industry.
2. Business analytics and features are now in priority
According to Simplify360, social media analytics was more used by 36% of the businesses than analyzing the competition. In the social media landscape, competition has gotten even stronger, which makes marketing and thinking more analytical than ever.
Instagram has launched its new Business feature in 2016, and it works the same way as Facebook Insights and Twitter Analytics. As a result, this kind of social media trend could mean a lot for businesses when it comes to the enhancement of native tools in meeting their needs.
For example, there’s an online home tuition agency in Singapore, SmileTutor that needs to build reputation with the students. To become one of the best home tutoring service in that country, they have to build relationship and engagement between tutors and students in the form of social media.
It’s good for them to have a Facebook page regarding their service to Singaporeans to remain connected with each other. The same thing applies to other small and medium-sized traditional or online businesses.
34% of small and medium-sized businesses are relying more on social media to converse and engage with their customers. In other words, they have to find the right audience to engage with them in an efficient manner.
Analytical data could help a business owner make smart decisions in reaching out to their customers. They should respond to them no matter what, for the benefit of their business.
3. Facebook and Instagram AI Lenses
Last year, the artificial intelligence lenses of Snapchat had engaged a lot of users and made it more interactive than before. As a result, competitors in the social media are starting to do the same thing. Social media marketers are not going to wait for too long because other social media platforms like Facebook and Instagram are starting to explore this kind of feature.
Facebook has tested artificial intelligence lenses on their mobile platform in 2016. Instagram Stories has been on the rise lately, and there are 100 million active users in just a span of two months after its release as Techcrunch reported. Out of the 600 million active users in this network alone, 18% of them are watching Instagram Stories.
It has put Snapchat under pressure to maintain their presence in social media. This March 2017, Snapchat will officially go public and expect that their competition will be on the rise. In 2016, Snapchat has active users of over 150 million, and adults between ages 18 to 34 are using this platform daily.
4. Instant purchasing and social shopping
There is no slowing down in social commerce, as it is still effective to promote their products to customers up to date. Several social media networks are providing brand new ways for them to sell their products and services. In today’s social media trend, they are aiming towards faster purchasing and sales to make the customers satisfied.
Instagram has enabled instant shopping, and it seems that other networks will follow too. 57% of the customers are likely going to buy from brands that they follow in any network as confirmed by Sprout Social Index. In addition to that, 75% of them are purchasing products or services because they’ve seen it in a social media post.
As what the Epsilon reported, the social media presence of businesses was the reason they wanted to check out new products and services around the corner, and 28% of the consumers said that.
As a result, new and existing brands are focusing more on the emotions of their customers in purchasing their products and services. Not only that, some of the brands are on the move to social commerce, which impacts the impression of the buyer with its presence.
Because of this trend alone, retailers can now find several ways to make instant sales and limiting their decisions in purchasing products. Dominating Social Media Trends 2017.
5. The continuous reign of paid content
When it comes to organic content promotion, it would be harder for businesses to promote their brand due to the updated algorithm of various social media platforms. As Instagram introduced their social media algorithm in 2016, it’s for the purpose of making the users happy of what they’ve seen in their news feeds.
As for promoting company brands or products, it is going to be harder for them to come up what their audience needed the most. However, paid content is starting to grow each quarter.
In 2017, Adobe estimates that social media spending would surpass by $41 billion this 2017 in various social networks. As Instagram and other social media networks update their social media algorithms, businesses are now relying more on paid content.
In 2016, Content Marketing Institute confirmed that promoted posts, social media ads, and paid search advertising had increased every year going to 2016. Engaging and quality content was in need and on-demand in today’s era.
However, no matter if it’s organic or paid, the company and brand must make sure that their content is engaging with a purpose. (Top Social Media Trends 2018)
6. Live streaming is getting bigger
Over the past few years, we have witnessed a substantial growth in the video content, because it has become a more accessible medium and also because users can relate more to the videos and the older mediums.
Furthermore, people are now demanding more “live” videos so that they would live in the moment, this is why live streaming has gained immense popularity over the years, particularly with the recent release of Facebook Live. Live streaming the perfect attention grabber and would definitely help you shine through social media marketing.
7. Newer Social Media Platforms
More than ever, a shift is happening in platform dynamics. Earlier there were three major social media platforms, namely Facebook, Twitter and LinkedIn, but with the evolution, the position of existing platforms has changed and diversified. Now Instagram and Snapchat are the newer players in the game, but each serves a different role despite having huge user bases.
8. Digital marketing
There are several marketing ways which can help your business grow, but organic content is one constant thing that continues to be counted as a priority for any web network trying to form a strong presence over the web. Hence, you should make sure to work on your SEO because this is what takes your website to places.
Moreover, social content is given more importance now even by the search engine, thus social media posts, profiles and reviews are have become more visible now. If you search something on Google, you would observe that Facebook posts and tweets also appear in the search engine results.As social content is fresher, it is given more significance and hence pops up more than ever in search engine results.
9. Mobile friendliness
Smarter mobile phones have made web content more accessible for the consumers. Today, users are engrossed in using social networking sites through their mobile devices.
According to the latest researches, desktop traffic has been overtaken by the mobile traffic and the number of users using mobile phones will only increase with the upsurge in time. No wonder, having a mobile app is a must for the marketers in order to take their business to another level.
If you are still following the old social media marketing strategies, then it’s time to revamp the way you handle your social media marketing and develop new strategies based on the current trends. This will help you dominate the market in 2016.
10. Social Messaging:
What actually is the main initiative of being social? It is obviously the conversation we have with our friends and family. Social media platform was basically designed to draw people together and spread knowledge about something happening right now in a matter of seconds.
People often start discussion in the comment section of social media posts and so we can judge that conversation is the soul of socializing. That is why social messaging apps like WhatsApp, viber, skype, messenger and WeChat are domination the major social media platforms like Facebook, Instagram, twitter and LinkedIn.
Millennials have prominently dragged to messaging apps during recent years’ and study shows that they like, promote and trust the brands which is brought to them by these social messaging apps. What actually the main reason of this is the privacy level a one-on-one chat can provide.
You cannot blame a person who is exposing an information publically but you can take a solid step when some information is given to you by personal chat. We can see that most of the businesses are taking huge advantage of the audience which is available on social messaging app.
When you click on a brand’s ad, it mostly takes you directly to a new window where you can chat with a live support person to talk about that brand. (Contd.: Top Social Media Trends 2018)
11. Live Video Sharing:
Another rapidly dominating and hugely liked trend of social media is the live broadcast. It was first introduced by twitter’s periscope and now Facebook has launched the same feature and people are giving positive response to that. Just couples of year ago, YouTube was the only reliable channel to record real and unfiltered moments and that is why it was extremely appreciated.
Now a day, even popular news channels are checking Facebook live video streaming to cover major events. Instagram is now checking its live video sharing option and obviously, it is not the last option which you will get to use live video option because people have always been fascinated by live, authenticated content.
12. Rise of Fake News
Internet has become the major source of getting news and millennials have already turned to internet news platform leaving Television, radio and newspaper behind. As we have discussed above, live streaming is hugely liked because people witnessing any major happening use this tool to broadcast.
Blogs are another great source of spreading latest news about technology and other main industries like food, fashion, décor, appliances, electronics and many others.
Bloggers are using new blogging tips and tricks to create fascinating blog posts about latest trends. Seeing the other side of picture shows that as many people are turning towards internet for fetching news, there is a huge risk of fake news spreading.
During elections, we can see lots of fake stuff about political figures and their statements. Observing this, hundreds of these news outlets are banned from Facebook, twitter and Instagram. News are authenticated and checked before making viral on social media.
13. Internet User & Social Network Users, No difference:
A few years back, internet users were not necessarily the social network users. Social networking wasn’t so popular and people were having other interests too.
There was a prominent difference between an internet user and social network user. Since the past ten years, people are heading towards social networking and study says that almost 80% of internet users are social network users as well.
Another research has anticipated that after the rapid growth of internet users becoming social networkers will gradually decrease and only a 2% will increase in coming four years. As we all know that social networks are getting so much earning from users and now it is their major concern to draw as much as they can in coming couple of years.
14. Social Networks are no More for Young anymore
Social networks were considered to be the platform for young and active generation when it was firstly introduced. Obviously the one who was in his early young age, has been using internet since past decade and along with that, old people are taking interest in social network sites just to keep themselves a bit busy and social.
It is said that till 2020, almost 60% of social network users will be crossing their 35 years. So it is no more a place for millennials anymore.
Social Media Trends That Will Stay : Conclusion
Expect that there will be tons of changes this 2019, and you have to be ready for it. The presence of social media continues to evolve year after year, and no one can stop it from improving their features.
Social media trends are good enough for you to say which one’s are working or not in promoting your business through social media networks so that you could learn and become better in 2020.
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