Why Publishers Rejected Facebook’s Latest News Feed Test ?
The latest news feed test conducted by social networking giant is annoying publishers for all wrong reasons.
The test that’s being run in Sri Lanka, Bolivia, Slovakia, Serbia, Guatemala and Cambodia takes the feeds in two separate divisions. One, that contains posts from friends and family, and the second comprised of posts from pages.
The test seems more arduous and complex Facebook’s Explore alternative News Feed that company launched last week. Facebook confirmed the test via an email sent to Social Pro Daily.
The email reads:
“With all of the possible stories in each person’s feed, we always work to connect people with the posts they find most meaningful. People have told us that they want an easier way to see posts from friends and family, so we are testing two separate feeds.
One as a dedicated space with posts from friends and family, and another is a dedicated space for posts from pages. To understand if people like these two different spaces, we will test a few things, such as how people engage with videos and other types of posts.
These tests will start in Sri Lanka, Bolivia, Slovakia, Serbia, Guatemala and Cambodia. We have no current plans to roll this out globally.”
A leading newspaper in Bratislava wrote in its blog post that since the test launched in his country last Thursday, the 60 largest Slovak publications have received four times fewer interactions (likes, comments and shares).
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