Facebook Changes Its Definition Of Monthly Active Users (MAU)
We all are familiar with the term Active user base that Facebook uses to create insight about its users and their behavior around the Facebook. The company has a method in-place to count its monthly active users, but now its MAU base has been changed with a new definition. In a mail sent to Social Times, the company has written that they wanted to provide a cleaner metric.
Thus, while presenting its annual earnings report, Facebook has stopped counting third party pings as users. Notably, third party pings are the users who didn’t access Facebook itself but shared activities via Facebook login integrated website or applications.
Here is the existing definition for the MAU:
We define a monthly active user as a registered Facebook user who logged in and visited Facebook through our website or a mobile device, used our Messenger app (and is also a registered Facebook user) or took an action to share content or activity with his or her Facebook friends or connections via a third-party website or application that is integrated with Facebook, in the last 30 days as of the date of measurement.
The revised definition for the MAU is as following:
We define a monthly active user as a registered Facebook user who logged in and visited Facebook through our website or a mobile device, or used our Messenger app (and is also a registered Facebook user), in the last 30 days as of the date of measurement.
Facebook Changes Its Definition For Monthly Active Users
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