Facebook Will Not Lose 80 Percent of Users by 2017, Not At All
With a whopping 1.2 billion users, Facebook is the second largest website after Google. Recently, a study conducted by Princeton University suggested that the popularity of the Facebook may take a dig by 2017 with a sever plunge in its popularity graph and a hole in its user base. Study said that Facebook has spread like an infectious disease but now user’s interest is gradually declining. Specialists who have done the research enthusiastically compared the social network with the epidemic plague and concluded that Facebook will lose 80% of its user base by 2017.
Researchers made their observations on the basis of the number of times a user type Facebook as a search term in Google. They found that in 2012 December Facebook as a search term was on its peak but as 2013 approached the user base plunged gradually. Facebook in response lashed out the reports as utter nonsense. They made serious objections on the methodology researchers used. Facebook data scientist Mike Develin made a big humor of it by publishing a parody of report. The parody says that there will be no students left at Princeton by 2021, and no air in the atmosphere by 2060. Using his blog he attacked Google and said:
“We don’t really think Princeton or the world’s air supply is going anywhere soon. We love Princeton (and air). As data scientists, we wanted to give a fun reminder that not all research is created equal – and some methods of analysis lead to pretty crazy conclusions.”
Although Facebook refused the reports, the speculations had some substance into it. A few individual reports as well established the same. These reports too made the observations that the user base of the Facebook declined by 3pc over the last six months. Growing competition from other social networks like WeChat, SnapChat and WhatsApp also blocked the Facebook highway. The Princeton researchers compared Facebook and MySpace. They mentioned a number of key factors responsible behind the event. They said that the decline in desktop traffic to Facebook may be a normal incident as users have now started access the network via their mobile phones and other communication devices.
If estimates are to be believed, approximately 870 million people use Facebook using their smartphones. This could be counted as a dip in Google searches as users no longer type Facebook as a search term in Google. Jed Hallam, head of social strategy at media agency Mindshare UK thinks apart. He said that in no manner we can compare the growth and decline of a particular social network with a disease like Plague.
Facebook’s CFO admitted the recent decline in its user base specially among young users but fact remain same that investors’ trust in Facebook is still unhurt as Facebook’s share price reached record highs this month. The steep rise in share prices made the value of Jukerberg baby worth £85bn. Even I do believe that Facebook has a lot to offer to its audience in near future and it will remain in the play post 2017. To be in the race all the Facebook need to do is build incredible services for its users and advertisers. As long as Facebook takes it all seriously we will love it.Facebook Will Remain Be The Social Networking Giant.
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