7 eCommerce Conversion Optimization Best Practices
The primary goal for an ecommerce funnel is a good conversion rate, but with the increasing competition, it is getting difficult. Studies show that there are 1.3 million e-commerce websites all around the world. Overshadowing them and getting the customers attention can be a complicated task. These seven ECommerce Conversion Rate Optimization Tips will help you double your Ecommerce conversion.
What is eCommerce Conversion rate?
Ecommerce conversion occurs when a website visitor becomes a buyer. In simple words, when a visitor makes a purchase from your website, it is called a conversion. average ecommerce conversion rate refers to the percentage of people who visit and buy from your website within a given period of time.
eCommerce Conversion Rate Optimization
You need to do something unique in order to improve the Ecommerce conversion rate. So what can you do to differentiate your website from the others? Nothing huge but some easy minimalistic steps can help you improve your conversion rates and brand value.
These seven ecommerce conversion rate optimization will help you double your Ecommerce conversions and outcast your competitors in no time.
Use High-Quality Images and Video on Your Product Pages
When we talk about ecommerce optimization, product images and videos are the soul of a purchase. The lack of touch in e-commerce shopping leaves the customers with only images and videos to rely on.
Therefore high-quality images and videos are highly essential for e-commerce websites that navigate to ecommerce conversion funnel. It gives the customers an idea of how the product might actually look and feel that eventually helps them to analyze a product before buying it.
Sell More With Shoppable Posts
Shoppable posts are the latest trend in the e-commerce industry right now. This is giving great results to attract customers and sustain their engagement with the posts. This works great wonders for increasing the conversion rate for websites.
Instagram in affiliation to businesses allows creating shoppable posts to make shopping a little easier. If you click the buy option, you are directed to the checkout page to go ahead with the process.
You also have an option to integrate user-generated content with your website and make their posts shoppable. This can be done with the help of visual commerce platforms like Taggbox commerce.
This way your customers can see how it actually looks to regular people so that they can buy them accordingly. It makes the shopping process a lot quicker and hassle-free for the customers.
Make Your Products Easily Discoverable
Would you ever want your customers to leave your website because they’re not able to find the product they need even though you have it? What can be more saddening, right?
The most important aspect of ecommerce conversion optimization is to have a focused navigation panel of your website. The customers should be able to find the product they need without too much trouble. Otherwise, they might leave your website and never return.
To improve that, you can display your trending and popular products on your homepage for better conversions. As well as make your website’s navigation panel more user-friendly and informative. This will make the customer’s shopping experience time efficient and easier resulting in higher sales.
Offer Free Shipping
The customers don’t want to pay for shipping after paying so much money for the product. Most e-commerce websites have started to oblige that and now they offer free shipping for their customers.
Making your website among one of those websites can help your website grow faster. You can also offer free shipping if the customers make purchases over a particular price. For example, free shipping for all orders above $100.
In case you can not afford to remove the shipping costs, you should make it clear for your customers beforehand. People hate to see surprise charges while checking out and eventually end up abandoning their cart.
The Trilogy of Personalization, Products & Promotions
Customers nowadays expect a more personalized experience from e-commerce websites knowing the digital possibilities of it. Every customer has a distinct choice of products depending on their likes and dislikes. Providing them with a tailored experience through the ecommerce funnel can help your website to stand out from the other websites.
You can design your website in a way that it optimizes according to the customer’s needs and promote products they might like and want to buy. An effective strategy can take your conversion a step higher in a short span of time.
Showcase various forms of social proof
A recent ecommerce conversion rate google analytics study recommended to share the social proof of the purchases of your products. Studies show that 92% of people consider existing customer reviews and ratings before making a purchase online. Each customer review adds more credibility to your website resulting in a better trust for the brand.
Highlighting excellent reviews can be a good way to pursue your customers to make a purchase. Don’t worry about the negative reviews, they also add credibility to your e-commerce website.
Use Scarcity, Urgency, and Exclusivity to your advantage
Scarcity, Urgency and Exclusivity can work as amazing motivators. You can use these factors to your advantage by creating short term offers and sales. For example, you can plan limited sales, time-bound shipping or size scarcity to motivate the customers to buy the products as soon as possible.
People prefer shopping if there are sales and offers. They get easily motivated with such tactics and usually end up shopping more than they usually buy. One thing you should remember, don’t go for this tactic too often as your website might be interpreted as manipulative at the end of the day.
eCommerce Conversion Rate Optimization: Conclusion
These ecommerce conversion rate can provide great potential to your website resulting in better conversion rate, website engagement and overall user-experience. These steps should also impact your conversion rate and sales directly.
You have an opportunity to outshine the other 1 million e-commerce websites still trying to get customers attention. So gear up and start making these changes in your website now.