Category Archives: Opinion

How To Write For Both Readers And Google?

As a copywriter for your website, you’ve got to understand that your readers come first and foremost. That means that whatever you write needs to be useful, interesting and informative. However, you can write all this content and if it isn’t optimized for Google, then no one will ever find it.

That means that you need to strike a fine balance between writing for people and writing for search engine algorithms. Here’s how you can do that and create content that converts, every time.

How to Write For Both Readers And Google?

How to Write For Both Readers And Google?

How SEO Works?

If you’re new to copywriting, you’ll see a lot of people talking about SEO online. What does this mean, and how does it affect you and your work?

SEO stand for Search Engine Optimization, and essentially it’s how you ensure readers will find your work online. Search engines like Google have access to millions of websites, so you want to ensure that it’s bringing up your site when your intended audience are searching for content online.

There’s multiple different methods to doing this, including using keywords, backlinks, and more. For now though, all you need to know is that good SEO is what brings the readers in. “SEO is everything” says professional writer Amanda Saunders from Best Australian Writers. “However, you still need to focus on your reader’s needs first.”

Writing For Readers

This sounds like very obvious advice, but you do need to ensure that you’re writing for readers first and foremost. Imagine you’re a new writer and you’ve just found out how SEO works. You’ll throw every trick in the book at your content, looking to improve the SEO score.

However, in doing so you’ve neglected to think about the real content of the piece. That means that your content is optimized, but the reader isn’t going to find anything they need here. (How to Write For Both Readers And Google?)

That’s why before you write anything, you need to think about your readers. What are they looking for when they come to you? What kind of information do they need? For example, if you sell gardening supplies, they’ll be coming to you for information on supplies, or how to guides for planting or caring for their gardens. That should inform the kind of content you create, before you even


How Similar Or Different Are Personal Blogging And Business Blogging?

Personal blogging and business blogging are two major forms of blogging. The core thing that differentiates the two is that personal blogging is about expressing your thoughts to the audience, while business blogging is about promoting an idea to sell a product or service. But what are the commonalities and differences between these two major forms of blogging? It is a question that we will be answering in this article. Here we go:

Personal Blogging vs Business Blogging

business bloggine vs personal blogging

What Is Personal Blogging?

As its name suggests, personal blogging is about sharing your personal experiences or voicing your opinions on a subject. Usually, personal blogging touches upon the sensory of the audience and leaves them with a thought or lesson they should contemplate. Since personal blogging builds a narrative from a personal perspective, it uses the first person pronoun and has a storytelling style of writing.

What Is Business Blogging?

In business blogging, a blogger tries to sell a thought with his writing skills. Often, the thought is the brand story of a business. A business blogger uses the blogging platform to engage the potential customers and educate them about their business. The ultimate goal is to promote an idea that represents the spirit of a brand. In business blogging, the focus is directed towards the audience and not the blogger himself.

What Are The Commonalities

Both Address A Specific Target Audience

Both the personal blogging and business blogging cater to a specific community. They seek to create a community of people who share similar interests and hobbies. So they have a platform to express their thoughts.

Today, both the personal blogger and business blogger have easy access to their community as they can interact with them through blogging.

Both Seek To Build A Community

Both the personal blogger and business blogger take into consideration their topics based on their target readers. For example, if you are food blogger then obviously you’ll target the section of dieticians, fitness gurus, trainers, and gym instructors. You’ll be writing about the themes like the best meal for weight loss, or the worst foods that can hurt your health.

The idea of blogging is to address a specific group of audience. Once you have that in mind, you can easily educate your audience about a topic no matter if you are a personal blogger or a business blogger.

What Are The Differences?

Personal Bloggers Have More Freedom Than Business Bloggers

A personal blog offers you a wider wiggle room for the blogging. You can write on any topic and express your opinions on any issue that can attract the readers. Besides, there are no ‘hard and fast’ rules regarding the length and content of an article.

Unlike personal blogging, business blogging focuses on both the relevancy of the article for Google as well as its value for the humans. Being a business blogger, you need to optimize your blog as per the guidelines of the Google in order to make it more visible on the search engine result page (SERP).

As a business blogger, you have to keep tabs on the set of specific keywords and use them sparsely in your content. In addition, you have to angle your writing on the trending topics within your industry so that more people engage with your blog and build a relationship with your brand. In a nutshell, business blogging caters to both the humans and machine.

They Have A Different Style Of Writing

Both the personal blogging and business blogging has a different style. A personal blog has a storytelling style of writing. In personal blogging, the writer narrates a story from a personal viewpoint. On the other hand, a business blogger writes articles with an objective approach to educate the readers about the facts of a specific subject. Often, the topic of a business blog is related to the products or services that the blogger sells on his website.

They Have A Different Design

The design of a personal blog is way different than a professional blog. Unlike a business blog, it is simpler with little navigation buttons or third-party applications. The primary reason is the fact that personal blogging is just like a diary and the only difference is the use of web publishing. Due to this reason, a personal blog has a minimal appearance with simple fonts and interface.

On the other hand, a business blog has an interface similar to a business website with more navigation buttons and third-party applications. Apart from writing and publishing, a business blog offers many other features to make your blog more functional to the visitors.

A Business Blogger Is More At Risk

Unlike personal blogging, the business blogging involves some kind of financial risk. What you write on your business blog can have implications on your business. Let’s say you are an online retailer in garments and you deride the government policies regarding the apparel industry then you might put yourself in serious trouble if your words offend the government.

Business Blog Runs On A Strategy

Business blogging is based on a marketing strategy to promote a product or service. It keeps its emphasis on promoting an idea that is related to the core


5 Unexpected Uses For Social Media Marketing

The importance of social media marketing is undeniable. The sheer volume of user-generated content in social networks makes it a crucial part of any marketing strategy, and neglecting to take advantage of it is a big mistake. (Unexpected Uses For Social Media Marketing)

Unexpected Uses For Social Media Marketing

Yet the primary purpose of social media continues to be to help people find, stay in touch, and build relationships with other people. It is important to remember that when planning your strategy. The marketer with a community-driven strategy is more likely to build awareness, recognition, and trust on social media than emphasizing self-promotion.

With that in mind, here are 5 unexpected uses for social media marketing that adds value to the audience.

Public health campaigns

Facebook launched its organ donor status option on Timeline in May 2012 to raise awareness for the thousands of people waiting to receive a kidney, liver, or heart. It is no longer just a platform for sharing photos of food and announcing special events such as birthdays and reunions.

The platform performs a life-saving service by allowing people to declare their organ donor status and enable them to register as organ donors on the appropriate registry.

On the first day it was available, organ donation registration increased by a whopping 2,200%. It is currently available in 17 countries, and medical professionals hope to continue expanding its reach to help even more people.

Successful public health campaigns to raise awareness using social media are not new. One example is the Ice Bucket Challenge, which raised awareness for ALS and went viral in 2014. Sponsor a campaign for public health challenges on your social pages, and you benefit in two ways: help others and raise awareness for your brand.

Disaster management

Social networks are peculiarly useful in emergencies. When natural disasters strike, such as an earthquake or tornado, social networks can help people get relief, find lost loved ones and recover property.

This was aptly demonstrated after the

Revealed: 4 Blogging Trends You Will Witness In 2018!

Blogging is both an enjoyable and lucrative business. However, it is also an increasingly competitive one. When a viewer sees your blog, he has several other options presented to him with just another click. It is you, the blogger, who has to make changes and stay on your toes to retain your viewership and your rankings.

4 Blogging Trends In 2018!

In order to achieve the goal of viewer retention, bloggers have to keep up with the times. Blogging trends have changed a lot over the past few years, and they’re not done yet. Worry not though, as we’ve compiled some trends that are likely to be big in the coming year. Brushing up on these would make you able to get through to those who visit your site. You basically want to help your readers and viewers get what they want so they don’t go looking anywhere else.

1. Vlogging Within Blogging

As a blogger, you first want to capture the attention of anyone who comes across your site. There’s really nothing like a top-notch video for this purpose. With the right combination of content and effects, you could draw in a viewer and convey your message in no time. This would require little to no reading effort on the part of your reader.

Videos allow you to say a lot in a matter of seconds. Hence, a blogger should take advantage of this medium and strive to post videos regularly. Even if they are a mostly-text based blogger, they should consider converting some content into a video. This could further illustrate what they want to say and make sure the viewers are swayed by their input.

For instance, a cooking blogger could write very detailed recipes. However, not everyone has the time or attention span to read a recipe like that. The work may be appreciable, but it doesn’t take into account the very limited attention an Internet user possesses.

If the blogger makes a video of how the dish is actually made, it could gather a lot more views. With stop-motion and speedy videos ruling the Internet, viewers would also be more likely to appreciate, share, and try out the recipes themselves.

Creating good videos is not hard, even though good content takes a decent amount of talent. All one needs is a proper smartphone or webcam, along with some editing software. This is usually free and would only require some time to master. (Blogging Trends In 2018)

2. Graphics, Charts, Pictures

Along with videos, illustration is a looming trend likely to expand into 2018. We have to face facts; Internets users want their information in easily digestible ways. They are not accustomed to reading large blocks of text, nor can most people retain information too easily.

The answer, along with videos, is to use as many illustrative methods as possible. Instead of writing n article about how to organize a closet, a colorful portrayal of a closet would be better. You can then add labels and information to strategic points of the picture. An infographic for a lot of information is also a good idea. This would make your content easily read, retained, and shard on various social media platforms.

With the rise of Instagram and Snapchat, moreover, the value of pictures and image has skyrocketed. This importance is only expected to go even higher come 2018.

3. Live Streaming

You may be able to edit your videos when vlogging, but a live stream is different. This medium is attractive to viewers partly because of its rawness. There is also the fact that live-streamed videos and social media ‘stories’ are a form of ephemeral content almost guaranteed to increase viewer interest.

4 Blogging Trends

This fad may be a passing trend, but it is showing no signs of letting up in 2018. Hence, you may have to pick a date and time and announce when you’re going live. At the same time, you should have some sort of contest, giveaway, or a Q&A session to capture the attention of your viewers. In a bushel, those following your blog should feel like they absolutely have to tune in so that they don’t miss something important.

Livestream takes away the facility of viewing videos whenever one wants. We are all guilty of saving and bookmarking videos but never actually getting back to them. No one can treat live streams with such careless. Obviously, this makes for a higher viewing and more influence for a blogger.

4. Focus on Content

At the end of the day, however, content is king. Make this your motto as a blogger in 2018, if not right away. This means that no matter how many colors you throw into your blog or how many videos you make, you still need to say something constructive. Of course, many people follow a lot of mindless drivel, but at least that drivel is marketed properly.

Blogging Trends In 2018

Basically, bloggers need to engage with their viewers. They could use shock value, intrigue, suspense, humor, or downright crassness for this purpose. Of course, it is recommended that one stays classy and honest throughout their blogging journey. This doesn’t take away from the fact that one needs professional and high-quality content no matter what their message is.

Along with the quality of content, you would also need to make sure that your post it regularly. Once a week is usually more effective than every single day. Plus, bloggers are now finding that longer posts are more effective than shorter ones. This, of course, is only when these posts are spaced out within decent headings and points to boot.


Making your blog attractive and interesting to your reader/viewers is essential if you want to survive in the blogging world. However, some bloggers may not have the time or money to invest in following all the trends. Nor is it recommended that you


7 Hacks How to Grow Your Blog Business?

Stuck in the mud? Not getting as many visitors as you’d like on your blog? Well, join the club. Setting up shop and just waiting for someone to barge in is certainly not your best bet. A lot of people flock to blogging, but have no idea about how to successfully run and grow their blogs. (How to Grow Your Blog Business?)

How to Grow Your Blog Business?

As result, their quality content doesn’t get the exposure it deserves. So, in short, don’t let yourself be one of those people and check out these seven hacks that will get your blog right on track.

1. Brush up on Your Keywords

How to Grow Your Blog Business?

I can’t stress enough the importance of finding the right keywords for your blog posts. Juicing up your content with some relevant keywords will definitely boost your traffic. In 2017, writing killer content is simply not enough.

What you should be doing is looking into the most searched for keywords on Google and then shaping your content around those words. That way you’ll ensure that your blog posts are optimized for search engines, which will reflect in an increase in blog traffic. You can use a tool like Google’s Keyword Planner to find the best possible keyword for your content. (How to Grow Your Blog Business?)

2. Engage Your Audience

Hacks to Help You Grow Your Blog Business

Nobody likes a king that is just sitting in his high castle, so be out there in the trenches with the ‘common’ folk. Engage your audience at every opportunity. Try replying to each and every one of their comments, share their posts on social media, and interact with them in new and interesting ways.

For example, have a live Q&A with your visitors and listen to what they have to say. Make sure they feel seen and heard. Help them voice their opinions and then improve your blog based on that.

3. Focus on Hot Topics

Hacks to Help You Grow Your Blog Business

Writing quality content is something you should always strive for. However, not focusing on the most popular topics at that particular moment is a waste of potential. That blog post you’ve just shared could’ve gone viral if it had been written a year ago perhaps. (How to Grow Your Blog Business?)

Focus on the present, search for active hot or trending topics on social media, Reddit, and other relevant platforms and forums. Including recent case studies into your blog could also prove beneficial to its growth. So, keep your eyes peeled for any top stories out there and be the first one to blog about them.

4. Giveaways

Reward your top contributors and blog ambassadors with free giveaways. Whether they topped the comment section on your blog, shared something neat about your blog on their


6 Ways Technology Can Save Your Business Time and Money

Small and medium-sized business owners will find the end of the financial year an excellent time to evaluate their business spending. A great way for small and medium-sized business owners to reduce overheads without compromising on their business efficiency is available to them with the use of better technology.

4 Rules of Correct Interactions with Your Blog Audience

If you’re building up an audience then the last thing you want to do is piss them off or – even worse – have them decide you don’t really care about then (and therefore make them not really care about you).

How to Interact with Blog Audience?

For that reason, you need to make sure you understand the rules of interaction correctly right from the start. In that way, you’ll not poison relationships without even noticing it. Even better, you can start building the relationships upon which we all ultimately depend.

How to Interact with Blog Audience?

So what are the correct rules how to Interact with Blog Audience? Here are the top four:

Write Conversationally:

The first thing you want to avoid is writing like you’re some staid academic or some arrogant douche. People have no time for people who think they’re better than they are. This is particularly true if they feel that person hasn’t yet earned the accolades they feel they deserve. For this reason, you’ll want to do the following:

Write simply.

This is huge. Don’t use difficult language. Only use difficult ideas. The easier the language you can use to discuss your ideas, the more your users will like you.

Some of the easiest ways to write simply are to use short sentences and to avoid the thesaurus plague. That’s the one where you use a difficult word when a simply one will do. Also, use tools like to make sure your text is accessible.

Write in the second person.

If you use the word ‘you’ a lot then you’re creating a bubble which includes you and the reader. If you don’t and instead use the third person (they, him or her) then you’re creating a bubble with you and some imagined third party and leaving the reader outside of it. Nobody likes to be ostracized. So don’t do it.

Ask questions.

It is such a simple rhetorical trick and yet it works so well. What’s that? To ask your audience a question and then provide an answer for it further down. The reason is that it makes your language seem more conversational. And that makes them feel more like they’re a part of it.

Respond Promptly and Constructively :

If somebody takes the time to comment on one of your posts and it’s not an obvious attempt to sell some shady product, then respond to them! It’s not a big deal, but people appreciate it.

Also, respond to them constructively. If they tell you you don’t know what you’re talking about, then thank them for their opinion. If they call you all sort of names, compliment them on their colorful language use.

The reason you want to do that is that it’s not only you and them who will read the comments. Other people will as well.

And though the original commenter might be an asshole, that doesn’t mean your readers will be. So write the comments for them. And that means not getting into some sort of name calling contest.

Also, if somebody posts a length comment to something you’ve written, then why not write a new blog post about your thoughts in which you cite the original comment?

This signals that you take their comments seriously. And that’s both a good signal for the original commenter and any other people who might come by your blog.

Create Dialogues:

If you notice there is another blogger who is engaging with you or reading your content, then make sure you take the time to read theirs and to comment back.

Even better, if you find a piece of content which you thin is particularly inspiring or interesting, then talk about it in your own blog post.

The hope is that they’ll notice and appreciate it, in which case you’re starting a conversation where they talk about what they’re reading on yours and you talk about what you’re reading on theirs. This won’t just impress the other blogger but their audience as well.

More than you might realize. After all, they’ve accepted the blogger as an authority figure. Therefore, if that figure speaks positively about you, they will take their word for it and check out what you’re doing as well.

You can even use this strategy in reverse. When you see a blogger who has something interesting to say that you wish to respond to, then write the respond and send them a link.

Particularly if they’re not big fish, they will probably get back to you. And that is already the first step to a relationship.

Create a Common Enemy:

There is nothing quite as good as

Best Trending Technologies of 21st Century

Best Trending Technologies of 21st Century

Technology in this period of time is advancing by leaps and bounds and it is a tedious task to keep a record of everything.

Transformation of technology has achieved so much velocity that it is creating and executing things which are beyond our imagination.

The progress in the field of technology has empowered us to make products and machines that are consumer-friendly and are really beneficial for the users.

3 Trending Technologies of 21st Century

With the help of technology, people have made a lot of things which consumes less energy and provides more efficiency. Like instead of big bikes and motor vehicles the engineers have introduced an electric moped which enables you to ride even on the footpaths without worrying about the traffic.

If you want to know more about electric mopeds, then make sure to read the Best Electric Mopeds.

In this article, we will provide you all the information you need to know about the best trending technologies of the 21st century. We will tell you all the detailed features and every aspect and scenario the trending technology can work in.

So here is a list of all the amazing and best trending technologies of the 21st century which will provide a large difference in every field of technology and improve our way of living.

DNA Mapping:

DNA mapping is the latest progression in the area of technology because it will allow us to generate DNA maps at origin to decrease complication risks. This technology is an aggregate of single cell examination, big data technology, and nanotechnology.

It is also known as gene mapping. In this method, the scientist tries to identify the distances between the genes and loci of the genes.

Best Trending Technologies of 21st Century

The purpose of the latest gene mapping is to make a collection of molecular markers on their desired or specific positions on the genome.

In this method, the DNA of a living organism is broken down and can be replaced with better characteristics to ensure their survival.

It has a lot of benefits and a far wider reach more than you can ever even imagine. It could replace blood tests providing a more accurate way of detecting diseases.

It can also help in stopping and curing fatal disease of birth and can also be used for curing many other problems in the body.

Artificial intelligence:

Artificial intelligence is the latest progression in the field of robotics and technology and with its promising development many of our dilemmas will surely come to an end.

We can save a lot of time by automating various machines with the help of computer systems or robots with the help of artificial intelligence technology.

Artificial intelligence means development in the computer systems which could execute a number of tasks assigned to them applying human intelligence.

For example,

Reasons to Choose a Dual Boot Tablet

5 Reasons to Choose a Dual Boot Tablet

Gone are the days when there used to be only one OS in a tablet. This is the era of dual boot tablets where you can run two operating systems in a single tablet without any difficulty. These tables can be used both as a Windows tablet or an Android Tablet, depending on your requirements.

Reasons to Choose a Dual Boot Tablet

All you need to do is just restart your tablet and you can switch to the other operating system. There has been a lot of buzz about the dual boot cheap tablets that they are not safe to use or do not last long. However, these are nothing but rumors. If you are looking for a reason why you need to buy a dual boot tablet, here we will discuss 5 top reasons to help you. Let’s get started.

Dual Boot Tablet

Improved Virus Protection

The fact that there are two operating systems in a single tablet, you can make your tablet free from the risk of getting infected with thevirus. Each operating system has its own antivirus that protects the device from malware and infected files. If one of your operating systems gets infected, you can switch to the other operating software and clean the infected files or restore your corrupted files easily.

The virus protection software provides you the opportunity to make your device run smoothly without any sort of disruption. Moreover, your Android tablet or Windows tablet can also stay safe from potential malware attacks on the internet.

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