Average Ad Revenue from Mobile Apps: A Quick Lookup

Today, almost 80% of people declare themselves to be Internet users; their leading equipment is still a fixed or laptop computer at home or work (92%). Only 41% of them use a game console, 34% a smartphone, and we drop to 5% of users equipped with touchpads. And all of this equipment is increasingly connected.

In terms of profile, mobile users, those who use the Internet from their smartphone or tablet other than for email use are rather early-adopters, younger from 33 to 35 years old, urban, CSP +, e-influencers or geek.

Source

In terms of uses, there is no phenomenon of channelling one medium versus another:

The uses are very often complementary and shared between the computer and more mobile devices. In the top 3 services, we always find the essentials:

  • Emails
  • Practical information (weather, traffic)
  • And current events.

On the other hand, we see the emergence of uses more specific to one or other of the media. If e-commerce remains the prerogative of a connection via a fixed or laptop computer, social networks are among the top 3 uses on a smartphone and content, and entertainment is among the tablet’s primary benefits.

Among the apps downloaded, all types combined on average 28 to 30 per month, of which 1/3 are paid, we find valuable services (geolocation), entertainment (games), general news but also social networks and the music.

Are Internet users willing to pay for online content?

Almost 50% say they are prepared to pay for online content, mainly entertainment, but there is a big gap between “willing to buy” and those who “actually bought”.

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M-commerce uses are taking hold.

Today, the main e-commerce players are also positioning themselves in the e-commerce market, m being for mobile. Their income generated through the m-commerce channel would vary from 10 to 15%, mainly through the in-app purchase, the sale of the product through free mobile applications.

According to the statistics on mobile app stores revenues from the year 2015 to the year 2020, in the year 2015, the revenues from global mobile app were 69.7 billion dollars. In the year 2020, mobile apps were projected to make 188.9 billion dollars in the revenues. They were via the app stores as well as the in-app advertising. This is the Average ad revenue from mobile apps.

What are the obstacles to e-commerce?

Are the brakes observed a few years ago in e-commerce different today in m-commerce? Not that much. If we reproduce almost the same errors as with e-commerce, we provide faster answers.

The bulk of the efforts must always focus on education, particularly for the security aspect of transactions. It should be noted that the security aspect relates less to the HMI because we observe the same protocol as on the fixed Internet than to malicious acts and identity theft.

The brand awareness, particularly in e-commerce, also plays a very important role in the purchase from the mobile implementation. Now finally we come to the expenditure part.

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And the price of mobile data plans?

The question undeniably arises with the arrival of the Free Mobile offer without commitment: and besides the other operators have already operated their response.

But the price of the package is not the only lever: the price of the support is also, because the rate of the equipment, remember, goes from 92% for the laptop to 34% for the smartphone and 5% for the tablets.

In these latter segments, we are no longer faced with mass markets and the closer we get to the average profile of Internet and mobile users, the more m-commerce will take off.

Team BR
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