All posts by Victoria Ashley

Smartphone in Marketing Campaigns!

5 Ways Brands are Using Smartphone in Marketing Campaigns!

Digital revolution is accelerating global change in multiple industries. It is daunting for marketers and advertisers to ignore the mobile phone technology because the revenue and growth opportunities attached to it are too big to ignore. Smartphones are considered as indispensable digital co-pilots, and the proliferation of smartphones technology have made the phone more powerful and more utilitarian than ever before.

How Brands are Using Smartphone in Marketing

Smartphones are playing a critical role in changing and reshaping the business strategies simultaneously. Today, the rise of smartphone technology have made the world a highly connected place, and this is giving a chance to marketers and advertisers hitherto unheard opportunities to reach out their potential customers.

Smartphone in Marketing Campaigns!

The transformation of marketing is underway. The rise of internet era and integration of smartphone in our lives has transformed the shape of marketing. Highly disruptive and lucrative nature of smartphone technology has made it important for marketers to concentrate on revenue growth and maintenance of customer base. It is challenging for brands to connect with their clients through all these devices in real time and to create a digital marketing campaign. To compete and to survive it is important for marketers to view the mobile landscape through the fascinating and eye-opening view of the world.

Usage of the smartphone is growing throughout the world because smartphone, as an incredible blessing of technology, has made connections between brands and customer ubiquitous. Here is the glimpse of some ways in which brands are deploying smartphone for changing the landscape of marketing effectively and efficiently.

1. Mobile-friendly website is critical

 Mobile friendly websites are no longer an Avant-garde. Today it is imperative for marketers and advertisers to develop sites and optimize them for mobile. Brands are required to create a mobile version of their sites with high speed of loading on tablets as well as a smartphone. When it comes to creating a design, it is important to adhere to the minimalistic principle to remove unnecessary impediments to the website loading.

The smartphone is a critical element of successful marketing strategy. There are enormous opportunities for you in a smartphone. The mobile friendly site has potential to ensure brand visibility and drive traffic by increasing customer loyalty, sentiments, and brand engagement. According to a Google study, 74% said they prefer to visit a site frequently if it is mobile friendly.

The absence of a mobile ready site can limit the potential for your brand. Therefore, it is high time to create a mobile version of their sites with high speed of loading on these incredible handheld devices. Simple navigation, clutter-free icons, and hyperlinks allow the user to tap site easily. Relevant landing pages with an attractive call to action can help you to highlight your brand among customers.

2. Taking