All posts by Pete Campbell

Ways to Create a Social Media

How to Create a Social Media Plan To Enrich More Traffic?

Most of the businesses approach the present social media by just jumping right in and then forgetting to plan. Proper planning and its execution by maintaining the steps can always help in launching the social media based campaign.

How to Create a Social Media Plan?

Ways to Create a Social Media

You can always take time in getting the strategy right. There are some steps available in this regard, which will help in building the sharpest possible social media plan right on the web.

It is really important for you to learn the steps right from the core and then make plans accordingly. If you are aiming for the right services, log online and ask the pros for help.

If you are aiming for the right results, log online and get your help first. The more you research, the better. You can easily log online at tools like Gramista and get the right help. The experts from this source will be all set to get ready with the practices now.

Time to know the marketing objectives:

Before you jump right into the heavy traffic of social media, you might have to know where you want to be right in the end. This is noted to be the first step in this regard.

  • While trying to work with the clients, you have to first set or establish a pair of goals and more and what you are planning to achieve from the same.
  • There are times when you want to expose your business and want to know how you are going to do the same.
  • Are you planning to go for the awareness or trying to head towards the sales? Is your main plan is to check on the sales? What are you hoping to learn or get out of these social mediums?
  • Remember to get these points evaluated and set goals and have a better understanding of what you are planning to monitor and measure at the same time.

Time to know more about the target audience:

It is always important to know your audience well as it helps in creating the most effective form of social media plan then. Now, the main question that is popping right in your mind is who you are actually trying to target through these social media plans.

What do you think they are most interested in?

What can get them a lot more excited?

Where are these points now online?

These are some of the basic and necessary questions that you have to ask yourself first before you start developing one strategy. You have to know ways to attract potential clients now.

Develop one major content strategy:

It is always important to know more about the target audience with whom you are planning to engage in way, which is truly meaningful in nature. This is where addressing a content strategy kicks right in.

  • There are some basic questions which are to be answered first in this regard. What do you actually care about? How are you supposed to connect with them by talking about things they are well interested in? What are the major things related to your product are these audiences are most passionate about?
  • The content you are planning to create should be relevant to the psychographics of the said audience. Answering these noted questions will help in laying the highest level of approach in just developing the right communication style, associated with your audience.
  • After you have properly developed a major content strategy, you have to start developing one content plan, which is way more tactical in nature.
  • The content plan will help in outlining the actual copy in posts, tweets, and images that you are planning to share to the said audiences.

Determine the right calls to action:

Depending on the marketing objectives, you get the chance to develop calls to action. You want this action to be taken by the customer, which can actually end up making some leads to business value for your use.

It might be getting the email address of the people and having them to give you a call. This section deals with direct sales online and ten filling out the said contact form.

Knowing the perfect call to action or even the ultimate goal will always help in driving some real value from the present social marketing over here.

Picking up the right tools for the job:

How are you about to choose social media for achieving the objectives?

This is the main question that needs to get answered right now.

Depending on the content, calls to action and target, it is always important fry u to take a quick look for the


Usability Testing for UX Design

Usability Testing Is an Option for a Better UX Design

When you redesign a product you should test its usability before release. This will ensure that your product will be able to achieve its purpose and help the users to reach their goals.

Now, if you are wondering when you should conduct usability testing for your product, the answer is pretty simple: at all times and phases as possible.

Usability Testing for a Better UX Design

Usability Testing for UX Design

Ideally, usability testing will help you to be successful and your product to be useful. It is an indispensable part of product development and you should follow it before a redesign, during the redesign and finally after the redesign.

Testing at different stages

There are lots of reasons as to why you should conduct usability testing during all phases of your creation process.


It may sound a bit silly to you when you are asked to conduct usability testing even before a redesign. However, if you give a second thought to it you will know that when you test an existing product it will provide you with all sorts of info regarding:

  • The flaws
  • The reasons for it lows or no functionality
  • The areas of development to ensure enhanced user experience and
  • To get better ideas for the redesign.

In short, you will be able to identify fast and easily the biggest pain points of the existing product on offer and work accordingly to resolve the issues.

It is also recommended that during the process of testing you take a look at the products of your computers and if your budget and time permits you may put them through usability tests as well.

  • This will let you know what is working well for your competitors that your product is lacking in and
  • It will also help you to identify any areas that simply do not fit in well or work.

This will inevitably save you a lot of time and effort while trying to find out these ideas yourself.


It goes without saying that you should continually test your product during UX web design or redesign. This will help you to find out whether or not you are progressing on the right track even though you do not have a finished product to play with, yet.

During your designing process, you can test on several other components of the unfinished product such as:

  • The sketches
  • The wireframes and
  • The prototypes.

Ideally, this is a quick process, though designers find it a dirty approach as well, that will help you to save a fortune in your development time.

  • Such testing run over a design, before it is put to production will allow you to know if your idea has the ability and the desired mileage to prove to be truly valuable for the user.
  • It will also help you to know whether or not you have misinterpreted what the users really wanted from your product.

Ideally, you should run such tests after you reach every milestone during the project if your resources exist. If you have limited resources then make sure that you choose the most critical milestones that you may have reached and run the usability tests against those.


Usability testing after a redesign is easy and goes without saying that you should do it at any cost. Ideally, this is the stage when most of the usability tests occur.

This is the particular time when you put the new product to test to find out the paces and it’s level of performance before you release it.

However, the primary