This application or software is free, and it requires no signup. More so, it does not contain
A comprehensive business plan is an essential component that stimulates growth and success
In case you are still wondering whether you should switch to the G Suite organization plan that Google has made available for business executives, it’s highly probable that you are wasting on the golden opportunity.
Over the last couple of years, the implementation of G Suite in various industrial aspects has proven to be the biggest productive decision that small business owners, as well as larger enterprises, have made.
If you are confused whether G Suite for business is the best option for you, we believe you must not think twice about it and get started with the G Suite organization package, right away.
How it all started?
On April fool’s Day 2004, when Google first published their email app, Gmail, it hardly appeared to be an email app that could displace the company email industry standards set by Microsoft.
Google offered a generous 1 GB of storage facility, which was indeed innovative, and its mail organization capabilities and the quick searching abilities still distinguished it from other email providers. But for Hotmail and other private email service providers, Google seemed to be a threatening competitor.
The eventual construction of the G Suite Organization kit
However, piece by piece, Google has finally developed an organization-ready suite. Microsoft had developed the initial office suite; however, it was Google that brought the entire concept to the next level of excellence by making it available on the cloud, which took the concept beyond desktops.
Writely, an online writing app was quickly acquired by Google, and the product came to be known as the Google Docs.
Other applications quickly followed; bundled into a single package, which came to be renowned as the Google Apps for Your Domain, later re-branded as the Google Apps for Business, which was further rebranded as the G Suite.
Mass popularity for G Suite products
G Suite connects all the Google apps to the online office suite. The chances are high that you’re already accustomed to using certain applications from the house of Google for carrying out everyday tasks.
Maybe your private email is based on Gmail, or you might use
Some people are searching for the products and services that you specialize in. And a smart way to opt-in for this is by opting in for SEO, to make your site get an increased online rank organically.
How Should You Choose an SEO Firm?
Most of the times, entrepreneurs make a mistake! They assume that SEO is a technical subject, which is best dealt by programmers and other geeks. Do you want to have a clear idea about SEO?
If yes, then you ought to know how Google assesses a site for online ranks. Google professes that a successful SEO for a website successfully makes it rank in a place where a neutral user wants to see it. To execute a successful SEO process, you need to join hands with an ace SEO Consulting Company.
Finding an apt SEO firm is a challenging decision. You may use the steps that Google recommends.
1. Get a two-way review done
When you are selecting a service provider, a one-way interview is the most common process. Since SEO is dynamic, and touches of various aspects of an organization are marketing communications, it should have depth.
Your SEO Consultant should be genuinely interested in your business and attempt to make it a success. Here it’s essential to consider a few crucial questions, such as:
- What is your brand USP (Unique Selling Proposition)? What’s the way you get customer value?
- Do you know your users? How do they perceive you presently?
- What is your site objective?
- What are the various marketing channels you use?
- Who are the other market players and your competitors? What are they providing as compared to your product and service?
2. Review the references
Once your SEO has successfully passed the initial test of concentrating on your complete success, there’s more to do.
It is essential to check if the brand has a successful SEO track record. Also, it’s necessary that they gained appreciation or popularity for the past three contacts. You can get talking with another and share pertinent points. You can ask questions such as:
- How did the company rank on essential keywords? It is especially the case for renowned SEO agencies that have worked for other clients.
- Were they helpful concerning work?
- Did the agency deliver work on the committed time?
- Did they provide a good suggestion?
- Did they update your team about the way SEO search functions? If yes, then you have inputs to come up with additional links, content, and other navigation content.
3. You need to request for both search and technical audit
It is always better to do away with agencies that didn’t show concern for your company! It is also better to do away with SEO agencies that failed to provide you with adequate references. Now it’s time for you to assess the agencies individually.
You can ask them to conduct a search and technical audit. You need to have trust in these companies, as you will allow them to have a glimpse at some of your essential business aspects.
It’s a smart call to provide them with a limited view. They shouldn’t have the full access to Google Search Console as well as the analytics data.
Understanding search audit
Here the SEO agency should assess the website and its ranks! After that, it is essential to document the recommendations and findings, by simply starting a list of any problems that are making a site rank more. It gets followed by a recommendation list for resolving issues with appropriate actions.
Every problem and recommendation need to get supported with relevant references from published documents by Google. It includes the videos, articles, threads to ensure that this suggestion is current.
It will have a favorable impact on your search ranks. The recommendations should also consider all the technical limitations that an SEO agency might have found out from the development team. It’s essential to highlight the constraints in the audit.
The other things added in a search audit is the recommended place. It comprises of the expense for every step and the expected implementation time.
The search audit needs to infer with expected positive outcomes that you can anticipate in web traffic and ranking. It is essential to know the time by which you can see the changes implemented.
Understanding technical audit
Simply put, a technical audit is an in-depth assessment of your site! The SEO agency reviews a website for URL parameters, internal linking problems, apt server compatibility, crawlability, and constant response codes.
Every issue will get solved and will have suggestions for costs, timelines, and fixes.
4. The best SEO should succeed
Once you have implemented the steps mentioned above, you are going to be successful. The winner needs to be one about whom you are entirely confident and convinced.
This agency should have a clear idea of your SEO requirements. The agency should also accomplish the same within a stipulated time and a specific price range.
The moment you join hands with an apt SEO agency, you need to focus on an action plan. And this will bring a visible difference to your site and online traffic. Ensure that you possess the required human and financial resources to implement the plan.
The typical hindrance for any SEO agency to complete charge, are those companies that are in two minds about SEO and have unrealistic expectations. Here, few SEO agencies should educate companies about the way SEO works and then implement the apt strategy.
Google recommends these check-points to ensure business owners and entrepreneurs search and hire only
Going Green Saves Green
Not only will going green help save the planet, but it will also help you to reduce your outgoings dramatically. No matter what kind of space you work in, the more energy efficient it is, the less the bills are going to be.
Small changes such as using compact fluorescent bulbs can save three-quarters of a lighting bill a year.
Let Someone Else do the Hard Work
A company like Utility Bidder can help find the best business utility deals as they do all the hard work for you when trying to compare services used in business such as water, gas, and electric.
Paying over the
USB vs XLR: Which Microphone to Choose for Streaming?
Let’s start with the basics. A USB microphone connects directly to the same port on your computer, while an XLR microphone requires a connection via a recording interface or a digital interface. Read more useful information about microphones on microphonetopgear.
None of the above options can be called bad or good. Strictly speaking, most USB microphones use exactly the same components as their XLR assembles, and therefore the sound quality is comparable.
However, each of these types of connections will behave better in certain situations. In this article, we will look at the advantages of each configuration and help you decide on the choice for the streamer setup.
USB microphones such as Blue Snowball or Blue Yeti are the top choice for gamers. They sound great, they are easy to use and they do not require any additional gadgets. Blue Yeti, by the way, is a bestseller for gamers around the world; and this is no accident – it has simple control and plug-and-play connection (plugged in and forgotten).
USB microphones are ideal for single streamers and for gamers who travel a lot. But if your tasks are a bit wider – for example, you need to connect multiple microphones, a mixer or an external signal handler, then there is a small life hack with Yeti – you can choose the Pro version with USB and XLR.
Blue Yeti Pro is ideal for gamers who do not look for a compromise. These are the convenience of recording via USB, and the flexibility to connect via XLR. This is the first microphone that records a 24-bit/192 kHz digital signal in your home and can be connected to professional equipment in a studio.
Now you don’t have to choose from where to record – from home, studio or from the street – Yeti Pro has absorbed the best of two connection methods.
Here are some tips that can help you in promoting your first music album successfully.
Use Web Accessibility to Improve SEO?
The percentage of users with disability stands at a rate of 25%. However, not all marketers have adopted this feature as essential, rather than treating it as an afterthought.
It is to note here that web developers that are considerate enough these new measures had their websites ranked higher than their competitors on popular web browsers.
If a website appears as inaccessible, it shows a lack of compliance and leaves a negative impact. Individuals with visual disabilities must have additional ways to consume content.
The feature of web accessibility is not limited for web developers only; even marketers must include as part of their strategies. So, they end up missing out on potential opportunities.
Web accessibility will not only improve the interface of your website but also make it more navigable. Thus, increasing the bounce rate with more such advantages.
Benefits of Web Accessibility on SEO
In the field of digital marketing, many such ways positively affect your SEO with proper accessibility. All such suggestions are listed below.
Following are a handful of the many benefits that you can bring forth. Have a look.
1. Small-Screen Compatibility
In today’s world, the number of mobile users has topped over desktop users. A larger amount of content is shared and generated by such users.
Therefore, this indicates the significance of mobile accessibility. Hence, you must ensure that your website is compatible with the smaller screen also. A lack of this practice can adversely ruin your SEO.
You must keep the resizable test option to that of 200% without the indulgence of third-party software. Also, keep in mind that the ratio of color contrast is essential for those suffering from color blindness.
2. Accurate Transcription
Non-text content such as pictures or infographics must include a brief analysis of the content that is to be displayed with alt attributes.
Assistive technology depends on alt attributes for the conversion of the content as per the convenience of the user. Hence, instead of giving a general description, put a more specific description.
For instance, if there is a picture of a baby, do not caption it as “a pic of a baby.” Instead, keep it as “a pic of a baby boy eating an apple.”
In case of video, you must provide transcribed and closed description, without relying on the auto-subtitles. Clips that have precise captions are encouraged by channels such as YouTube.
Thus, you must adhere to these strategies. Transcribing the caption into more languages is another great practice to improve the size of your viewers.
3. Persistent and Advances UI
Easy UI is one of the most striking elements of online marketing. Here, comes the importance of easy navigation. For instance, measures should be taken to make sure that your website is navigable utilizing just a keypad.
Also, ensure that there are numerous landmarks in the digital world of codes users are assisted in navigating a site without hearing to all of the texts.
This is a very important step. In fact, easy navigation is one of the prior targets of web accessibility. The inclusion of all these tactics will help you improve your SEO without any doubts.
4. Language Adaptability
The next important strategy is to ensure that every page has a descriptive and peculiar title. Along with that, it must also include proper codes of HTML that can identify the required language of that moment.
An application such as Screen Readers requires the above information to analyze the need and thereby communicate the content accordingly. Moreover, it is essential to make use of tools that are designed for the translation part.
In short, if you have a multi-lingual user, he/she should be able to analyze the displayed content without any difficulties. Hence, act to remove the language barrier, if there is any.
5. Regular Maintenance
This is the last, but not the least strategy that you must include. Developing a site with web accessibility is not enough. Measures should be taken to maintain it on a regular basis. It should never take a backseat after the initial set-up.
To occupy the top position, you require vigilance as well as consistency. Ensure that the flow of the content faces no obstruction.
Having a website that delves on these factors can make you stand ahead of others. It is a matter of huge responsibility and great pride.
Hence, you need to take special care so that there is no mistake in the information that is conveyed. You can conduct web accessibility testing on regular intervals for assurance.
A small note on ARIA
Having Web Accessibility is a must
You must be familiar with the notion of web accessibility, especially if you are
Are you planning to change your field and get into the tech world but confuse with what
Choose your favorite whatsapp messages and wishes among the given and send it to your loved
Now more than ever. Investing in consumer trends is a goldmine for businesses and as you’d expect they’ve made the most of health-conscious consumers and began creating innovative products for them to cash in on.
6 Best Nutrition Tech Gadgets 2019
Now, we’re seeing plenty of nutritional brands promising us the solution in solving our unhealthy habits.
Whether it’s a new form of health supplement or smart juicer, there seems to be a resolution to every possible health issue. With a range of products to choose from, it can be difficult to understand which ones are the best for us.
So, how do we know which best nutrition tech gadgets will be beneficial? Here are some of the recent innovations that you need to know to continue your healthy habits in 2019.
1. Beko Vacuum Blender
For a real health kick and efficient gadget to make the most of your smoothies, consider the Beko Vacuum Blender. The blender uses vacuum technology that helps to remove air from the blender before blitzing all your ingredients.
This helps to retain the valuable nutrients and minerals that you can find in the body. There can be instances when you might choose to drink the smoothies over a few days, storing it for later consumption.
With the vacuum blender, you can be sure that your smoothie will taste just as smooth as when you first made it. The vacuum process in the blender helps to retain the nutrients that help to keep food fresh for longer.
2. Hydrate Spark 2.0 Connected Water Bottle
You possibly couldn’t ever imagine that something as simple as a water bottle could be made anymore beneficial than it already is. However,
A lot of e-commerce businesses would prefer using product images because e-commerce videos are expensive and time-consuming to create as compared to images.
Top eCommerce Video Marketing Strategies
Videos require specialized tools and resources to get you going. You can hire an eCommerce website development company to build an exclusive platform for you with product descriptions through videos. However, it will add additional cost to your eCommerce development project.
Moreover, in spite of the challenges, videos are always worth using as a marketing tool. E-commerce videos are usually in the form of product videos, which are utilized for showcasing value of the products offered by you and drive sales.
In this post, we will spread light on top video marketing strategies for eCommerce that will help leverage the potential of videos for the benefits of your business.
Why should you consider using eCommerce video marketing?
You can avail certain benefits for your business by using videos for product marketing which cannot be obtained with still images. Videos are engaging and provide users a better understanding of products as they can visualize how the product looks in real life.
While some still images of a bag gives a lot of information about it, a video can provide much deeper and strong visual cues about how much pockets it has, how it looks on a person and more.
So, videos can help you building confidence among customers in making a purchase. A trusted ecommerce website development company can help you implement the best product videos to showcase products.
Strategies for effective video marketing
Video marketing has become a major a part in the boosting online sales. 65% customers are more likely to purchase a product after watching its video online. Following are some strategies you can utilize for video marketing.
Share product videos at multiple places
Videos are effective and you can get the best results from videos by using them at multiple touchpoints online. You can use the videos on following channels:
Your site: You can include videos on home page, if possible, but product pages are the important place to put the videos. If videos are added to every product page and they are placed at the right place like when customers see ‘Add to cart’ button, then it will positively impact the purchase decisions of your customers.
Email newsletters: Videos can help increasing CTR and you can send them with email newsletters to convince people about products and persuade for purchases.
Social media networks: Videos added on social media can do wonders and they are shared, spreading to more and more people. You can harness this potential by adding videos that tell story of your brand and show your personality.
Ad campaigns: Videos are effective sales techniques for new and existing customers that can be used for diverse ad campaigns. It is a good tool for targeting new customers and retargeting existing customers.
Stick to a theme for every product video
Once you start creating a product video, you will find that there are different directions in which your video may go.
You should pick a theme for every video and stick with it, you can get more benefits by offering consistent videos for every product. You can pick any of the following themes for creating videos:
Video tutorials: This type of videos include “How to use” videos which tells customers about how specific features of a product works. By using how-to videos, you can inform a lot customers about your product.
Product close-ups: They are a popular type of video marketing which include literal close-ups of a product. It often displays the product from multiple angles. There may or may not be any narration or text describing varied features of a product in video.
Product manual – showing installation, setup and troubleshooting: This type of video may seem to fall under tutorial type of videos. However, there is a distinction, in this type videos not only tell about how to use a product, but also describe setup, installation and troubleshooting methods on more technical level.
Remember these tips while creating ecommerce product videos:
Ready to create high-converting top video marketing strategies, read these tips given below for the best results.
Make it short:
The world is fast-pacing and no one has much time, so keeping product videos short should be your goal. A shorter video is always better for product marketing. However, there may be exceptions because many people love watching longer videos too, but you must ensure that the video length is optimal as per audience.
Though, tutorials may be little lengthy, but you want to keep them short. If you keep the video short, it also helps you manage your site loading speed as too much longer videos can make your site sluggish.
Quality is important
Quality always matters. Ensure that the video you create have excellent visuals and clear sound. The video should contain appealing visuals with a sound that can be clearly heard.
Remove sound from background
You will never want your customers to hear background sound like a mosquito buzz. Remove the sound from background as much as possible to provide a clear sound. You can add background music to make it more entertaining and engaging.
You can build an exclusive ecommerce platform that contains product videos with the help of an ecommerce website development company. Doing this may cost you more money and time, but it’s an investment that will pay off in the long run.
If it becomes successful, you will be receiving a huge amount of revenue by selling more and more products on your ecommerce website. Video marketing is an effective tool, if it’s utilized effectively it will result in
The same goes for case study writing which can be academical and not. In this case, we will pay attention to academic case study writing and how technology helps students to deal with it.
More Information Faster
You could never get such an extended amount of information as you can now so fast. Hours and hours in libraries, talking with experts, often writing letters (actual letters, not emails!) to experts is long gone.
Of course, libraries are still operating, and you can find tons of valuable information in there, but still, your preliminary research will be done online. Very often, and the further the more, the entire research for case study writing is made solely online.
It is not surprising, as it is easier, it saves time and often it provides students with much more recent information than any library. It saves your time, so you have more time left to proofread your final draft, which helps you to get better grades.
Proofreading Gets More Professional
Fitness Industry and Instagram
Instagram’s popularity has been growing significantly over the last few years, particularly within the fitness industry. Whether you are repulsed or encouraged by it, Instagram has started a fitness revolution that cannot be avoided.
Our social media feeds have been flooded with images of the ideal which is perpetuated through society through a multitude of digital actions such as the ‘double tap’, shares and screenshots.
Why is Instagram so Popular within the Fitness Industry?
Instagram has provided personal trainers and fitness enthusiasts with a platform to offer advice and support for other that are trying to reach their fitness goals.
People are attracted to the photo evidence that highlights progression and results which gives people the encouragement and attitude that anything is possible.
Whether you are working towards a bikini body, training towards your next bodybuilding competition, or simply just trying to lose/gain weight and tone up, Instagram has become society’s go-to platform for fitness inspiration and motivation with evidence that makes the impossible seem possible.
How Powerful is Instagram?
With over 1 billion monthly active users and over 95 million photos and videos uploaded every day, Instagram has an immense power to connect people from all over the world. Such power has enabled Instagram to become a platform for large businesses and organisations to gain more coverage for their brand and products.
It has also become such powerful platform within mobile and app developers that personal trainers, health experts and fitness enthusiasts can capitalise significantly on.
Diet plans, workouts and health supplements are increasingly promoted across social media, particularly now public figures and influencers can promote such brands on their Instagram accounts just by the upload of a photo and use of a hashtag.
Each day, our feeds are showered with images of what is sought to be the ‘ideal’ figure which promotes sculpted curves, defined abs, peachy glutes and solid muscles.
Although this can be seen as problematic as some deem it to be promoting unrealistic goals, the images can be used positively to show off personal achievements or as inspiration to encourages others to continue living a healthy lifestyle in order to see results.
Instagram has also caused significant movements in the fashion industry by infusing the world of style and sport, creating a hybrid style we now know as ‘athleisure’ which is currently one of the hottest trends.
Athleisure (the combination of gym wear and casual wear) has turned leggings, hoodies, sports bras and running trainers into one of the biggest areas for market growth as people have begun wearing them for social purposes as well as fitness purposes.
Do not miss:
Google Budget Planner Forecasting Tool
Probably, this is gradually rolling out so it may take some more time to reflect in your Google Ads accounts.
Using the Budget Planner forecasting tool, advertisers can choose clicks or conversions as a key metric in order to plan their advertisement.
The Google budget planner forecasting tool offers other targeting options as well including ‘clicks and spend’ or average CPC if you choose clicks as the primary metric. Similarly, when you use conversion as your key metrics, you may choose conversions and spend or average CPA options.
When you choose a target, you can manually enter a target amount, or you can choose existing amount from “
The first variant of Samsung Galaxy Tab S5e comes with 4GB of RAM and 64GB
6 Ways To Market Your Business Digitally
Studying user behavior is very important for any marketing strategy. Behavioral tracking and maintaining data is easier with digital platforms.
A user may be studied by the specific type of products or services they have consumed, depending upon their past behavior. Here are some most prominent ways to score a good market share in the blink of an eye:
1. SEO Optimization:
Getting a website is the foremost thing an organization does to mark its online presence. But building a site is just not enough.
The ranking of the website in the Search Engine Results is crucial. It has been observed that whenever a user searches for something, it is most likely that they will visit a result amongst the top three rankers.
To rank amongst the top results, keywords play an important role. Keyword in the context of SEO is a word or a group of words that describe the content on a webpage. Optimizing your website on-page and off-page, both are equally essential.
The content posted on and off the webpage contains keywords, which when searched for, gets you to the pages containing them. Hiring an SEO expert would rather be an easy option than trying to do it yourself.
Updating content regularly and enriching your content with multimedia files can further enhance your SEO rating.
SEO ratings are also improved by building links to your website or a page that you want to increase the ranking of. Search engines’ bots trace the links that a webpage or a website is linked to.
Quality links improve your ranking whereas spamming may boost your rating immediately but cannot sustain it, or sometimes may even get your website off the grid.
Advertising your business online is pretty easy. There are plenty of service providers that can create your ads online. Google AdWords is the most common advertising tool used for digital advertising.
Another option is to use social media advertising. Chris Cabaniss from Falcon Digital Marketing says that the key to success with Facebook ads has the right funnel set up to take your customers through when once they engage with your ad.
Online advertisements are cheaper when compared to conventional broadcast advertisements. You can choose to pay per click or pay for many outreaches. PPC is the most active mode of advertising digitally.
Online ads can be in the form of a looped video, or an audio file, or merely a poster. Google has come up with business sites which is another way to manage your ads. You can manage your keywords, upload fresh content, and even engage directly with the customer as on an actual website.
3. Social Media Platforms:
With the intensive development in mobile technology and manifold increase in social media users, you can outreach your potential customers with just one click. There are sponsored ads targeted to your pre-decided customer base, which is the user.
Out of all, social media marketing is the easiest and promising tool to be used. Use your contacts, upload your content, and tag your keywords. This is all you need to do to get started with social media marketing.
Further to gain more out of your efforts, paid promotions can be opted for. Target a considerable mass of audience as you wish to; based upon, demography, interests, age, etc.
4. Guest Posting:
Driving the traffic to your website is the next step after building the website. The sole purpose of marketing is to drive traffic.
Another effective method which is intensely used over by the marketers is guest posting blogs to different sites which could work as link building as well as drive traffic to your website.
You are creating a blog post linking the post to your desired webpage or the site itself. Driving more and more traffic to your website means more sales. But there are things that you need to keep in mind before guest posting on any site.
The website should not be a PBN (Private Blog Network) or spam. Search engines tend to discard such links, and eventually, your marketing strategy would fail.
5. Email Marketing:
Contacting the customers through email is another effective way used by digital marketers. You can send offers or discounts, newsletter subscription or even a feedback form to engage with your customer directly.
The critical point here is to make sure that you don’t end up in the junk or spam folder of your customer’s email. To avoid this, the email should be sent through a good server and should not contain any explicit content.
Google Maps Departure and Arrival Time feature is being rolled out to users on Android to help
Latest Telegram Updates
The latest version update to Telegram dubbed 5.2 brings a host of new features. With the latest update, Telegram gets unified group settings that give powers to group admins to set important permissions.
Moreover, with the latest update 5.2, Telegram allows users to recover deleted chats and history for about five seconds both on Android and iOS platforms.
In addition, the platform has brought in a new sorting option in Contacts menu to enable users sort contacts by name or by last seen time. Furthermore, new animation has also been added to the platform.
Despite the fact that the Telegram offers quite identical features to Facebook and WhatsApp, its the encryption and privacy features set it apart from the crowd.
Telegram is probably the only social network that provides timely updates on all platforms. The platform beats WhatsApp on group chat and animations front. Notably, admin users of the social network can add more than 1000 users in a group.
You can download Telegram 5.2 (that consumes 149.5 MB (on iOS) from both Apple App Store and Google Play Store.