Social media has dominated the world in recent years and continued its presence in the field
10 Digital Marketing Trends 2020
As 2020 is about to begin, we are to expect more Digital Marketing trends to emerge, and to keep up with it, here are exciting trends to watch out for.
1. Shoppable Posts
Since the collaboration of Instagram and Shopify in 2016, businesses start to grow revenue with its help. Therefore, making it easier to market their products through social media.
With 500 million daily users, about 130 million people shop on Instagram every month, and it is expected to rise this coming 2020. 70% of shoppers prefer to use the Instagram app as their shopping tool because of its convenient way of shopping.
Shoppable Posts provide easy way to gain customers by eliminating barriers when purchasing products and allowing customers to shop without leaving the app.
2. Virtual and Augmented Reality
Ever since the release of Virtual Reality (VR), the usage of it is more than for entertainment and medical purposes. Now, it has been integrated into businesses to make it easier for customers to shop.
For a long time, VR became popular, until the entry of another type known as Augmented Reality (AU). Both became part of the marketing world, but it is foreseen that AR will surpass VR in the coming years. This only means AR will become a common trend than VR to promote businesses.
IKEA, PEZ, and Cover girl are some companies that have already integrated AR as part of their marketing strategy.
3. Interactive Content
In today’s era, a lot of people like to interconnect and feel part of what is seen online. Therefore, this build opportunity for businesses to gain more customers.
With Interactive Content and its expected rise in 2020, businesses are likely to engage in these strategies to market their products. This form of content is often sought by 91% of buyers online.
The use of Interactive Content will grow because of the features it offers. It will stand out as it provides something fresh to the market.
Interactive Content will allow:
- viewers or customers to interact, which is what people want.
- to be shared on other platforms, which then give brands a chance to be recognized.
- visitors to stay longer on your page.
The best examples of Interactive Contents are quizzes, polls, and videos.
4. Voice Search and Smart Speakers
It was estimated in 2016 that 20% of Google searches are done by using voice search, and most users are between the ages of 18 to 29. As they developed the speech recognition in voice searches, it is projected that users will spike to 50% in 2020.
Businesses should optimize this strategy and incorporate ways to pattern their content with the rising voice search trend.
What goes hand in hand with voice search is the usage of Smart Speakers. Consumers of Smart Speakers have increased since 2018. This has brought opportunities for companies to launch their ads.
The marketing strategy offered in this form are subtle and less invasive. Instead of bombarding listeners with annoying ads, Smart Speakers will mention a brand as a sponsor.
This digital marketing strategy is more likely to explode in 2020.