AMP Stories Start Appearing in Google Feeds on Android

(Last Updated On: April 2, 2020)

After Snapchat and Instagram, Google starts rolling out its AMP based Stories feature to its Google feeds on Android platform. To recall, AMP news feeds are already available in Google Search.

AMP Stories in Google Feeds

AMP Stories Start Appearing in Google Feeds

AMP Stories is a rich and faster way of delivering news and information. The AMP arrangement allows delivery of Portrait images, videos, and infographics in a fit-to-screen format. These stories are accessed and navigated by just tapping to the right of the screen.

The feed appears in the Google feed in form of a portrait story card. The story card is a full-screen tall image labeled as a “Featured visual story.  When tapped, it opens the standard Chrome Custom Tab for an AMP story.

Publishers involved in the early development of the AMP stories format — CNN, Conde Nast, Hearst, Mashable, Meredith, Mic, Vox Media, and The Washington Post — have brought together their reporters, illustrators, designers, producers, and video editors to creatively use this format and experiment with novel ways to tell immersive stories for a diverse set of content categories.

The future comes with an overflow menu in the top-right that allows users to access the standard browser controls. You may also see Collection feature in the app bar. You can find AMP stories in the left of the home screen in Google Feed and in the Google app.

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AMP stories are designed to load quickly as AMP powered web pages. AMP stories were first spotted in Google Search results on mobile this February.

AMP Stories in Google Feeds

Genelia Timothi
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