Search Results for: video marketing

how video content marketing improves seo?

How Video Content Marketing Can Improve SEO?

The SEO companies have understood the importance of video content marketing along with other content. The search engine algorithms have changed considerably in the past few years and today they not restricted to the basics but take many factors into consideration.

How Video Content Marketing Improves SEO?

(contd.: how video content marketing improves seo?)

If these search engines find that you offer a mix of text, images and videos, then it considers your content as varied and valuable.

It is expected that by 2019, 80% of the internet traffic will get represented by videos. In such a scenario, video marketing definitely gets a center stage. When text is accompanied by a high-quality video, it becomes more impactful and engaging.

Video content marketing has become an important factor in SEO practices as a video showcases the authority in a matter of minutes to the user. Videos made of high quality keep the viewers hooked. (contd.: how video content marketing improves seo?)

A survey concluded that 80% of the users recall the videos they watched in the past month and nearly 46% of them took some action too. These numbers are very encouraging because the written content was never able to command any such thing.

Builds Traffic and Credibility

The video SEO practices involve building traffic and credibility using videos on popular platforms. On YouTube alone, which got launched in 2005, around 720,000 hours of video get uploaded every day. It is, in fact, the second largest social media platform after Facebook with more than 1.5 billion monthly users.

This signals towards the huge potential you have there if you can make your videos visible and engaging. Once people start engaging with your video content on YouTube, it can be used as an opportunity to drive that traffic to your website.


5 Free Intro Makers to Spice Up Your YouTube Marketing

Content is an ever-growing market. It is one of your business pillars and helps in every small thing right from being the face of your brand to marketing it in the best way possible. Lately, the content market has seen a significant shift from written content to video content.

More or less, it has helped a lot of organizations in getting the much-needed boost. But it will be wrong to give all the credits to these brands for this shift. The extensive growth and usage of video content in the market is highly supported by video streaming websites and social media platforms.

Content creators can now upload videos everywhere, though the video length can differ from platform to platform. According to a survey, it is seen that an average internet user spends close to 7 hours per week watching videos. A huge chunk of this video watching session is done on YouTube.

Top 5 Free Intro Makers for YouTube Marketing

One of the reasons that video content is growing at such a pace is the engagement and recall value it generates. To make the video more impactful, the creators keep the introduction engaging. It is seen that most of the users who watch a video for 1 minute decide that they will stay for the entire video or not. So if you are a creator, then here are a few free video intro makers to spice up your YouTube marketing.

1. Wondershare Filmora9

Filmora9 is a wonderful product from Wondershare. With the help of an array of features, including cool filters, transitions, overlays, and customized title options, one can easily make impactful and engaging videos for their channel.

One of the main advantages of this product is its versatility and extensive feature-list. The ease of use for beginners or satiating features for experts, everything is taken well care of in Fimora9.

With an extensive list of features, the best things that this software has to offer includes post-production enhancements using various filters, very well delivered output of 4K quality, noise cancellation, audio equalizer, green screen composition, and much more.

On the other hand, if you have a high-specs device, you will not have any rendering issues as well. Fimora9 is available free of cost, but if you wish to explore all the features in stock for you, there are two plans amongst which you can buy one. These features make Filmora9 a wonderful video intro maker.

2. Renderforest

For those who want to create online videos, intriguing videos, and website designs or make impactful logos, everything can be done on one single platform, which is Renderforest. This must-purpose design platform allows all the users to create impactful videos in one place.

The software has several introduction templates from which you can customize one of the most suiting ones. Creating professional intro videos can be an easy task for people using this software. To spice things up, Renderforest also has around 50k intro video templates with a huge library of graphics, fonts, soundtracks, and photos to choose from.

The software allows 500 MB of space for freebies where a creator can create unlimited videos at 360p. All the videos can be of 3 minutes. Also, all the videos will have Renderforest’s watermark on them. If you wish to create videos without these marks, the plans start at $9.99/month. With such an extensive feature list, Renderforest is one of the best YouTube intro creating software.

3. Offeo

Be it a professional video or something else, Offeo is a one-stop-shop for everyone. This is one of the most downloaded and popular platforms amongst YouTubers. The main reason for Offeo to be one of the best places for creating an intro is its animated video offerings. Yes, you heard that right.

On Offeo, a creator gets a chance to easily embed an animated video in the introduction. The platform also offers thousands and thousands of amazing templates for you to create your intros. This is not it, Offeo makes things even better by giving a chance to upload the logo you desire and put in other details that you wish to put into making your video pitch-perfect.

4. Adobe Spark

For those who are looking for a versatile software, Adobe Spark is one of the best products for you. This software is compatible with mobile as well as your desktops. Being a product of one of the giants of the photoshop industry, this software is extensively used by newbies as well as professionals.

Spark is mostly used by people who actively design and upload videos on social media websites. The USP of this software lies in the ease it provides. If you are creating your intro video for YouTube, you don’t have to stress. Simply pick and drop the videos you want to use on your timeline and get started. Moreover, you can also put in some cinematics, soundtracks, and many more effects to make the video better.

5. VideoCreek

If you desire nothing less than studio-quality videos, then VideoCreek is what you should start working on. This is another popular and easy-to-use software that can be used for free. With a user-interface of a beginner, VideoCreek is known for creating high-quality videos.

Not just intro but this software also has an extensive list of templates that make this a great

Marketing Strategy

8 Critical Metrics to Define Your Content Marketing Strategy in 2020

Content marketing has become very important for businesses in recent years. It is agreat way to attract an audience for your products and services.

In order to get the full benefit of this medium, you need to evaluate your content marketing strategy with the right set of key performance indicators.

Critical Metrics to Define

youtube marketing

7 Effective Techniques to Promote YouTube Videos

In today’s internet age where an increasing number of people love to watch video content, YouTube is a high traffic video platform that sees more than 300 videos uploaded per minute. There are videos of every variety catering to multiple interests on YouTube.

Techniques to Promote YouTube Videos

youtube marketing

While this could be positive for the users, it could be equally tough for a business to make its videos visible or even searched on YouTube. This is the primary reason why YouTube marketing is gaining centre stage in every business’ marketing strategy.

For businesses that are looking to gain visibility and make the most out of YouTube content, here are some of the top effective strategies that are sure to attract higher traffic.

Optimize Video Title

A video title could be one of the primary deciding factors as far as visibility and user views are concerned. After doing thorough research on keywords, a business can fix on an apt video title that will attract the audience towards it. Some of the important factors to consider for title designing are:

  • Choose short and crisp titles
  • Provide a timeline in the title
  • Design it creatively
  • Incorporate keywords
  • Include power words
  • Emotional triggers could entice the audience
  • Include keywords at the beginning of the titleUse attractive font and capital letters

Customised Thumbnails

A well-designed thumbnail can have a significant impact on the traffic inflow as it is the first visible feature that acts as a video summary. Thumbnails should represent the video content in a creative manner. These allow the audience to get an idea about the video and compel them to click on it for viewing the video. While creating thumbnails, here are a few tips to keep in mind:

  • 1280 x 720 resolution is ideal
  • Keep the size to minimal
  • An aspect ratio of 16:9 is ideal for YouTube content
  • Upload the thumbnail in .JPG,. BMP, GIF,or .PNG format.

Create a Video Playlist

When you make a playlists of your videos, then there are more chances that you get more views on your existing videos. Always add relevant video relevant playlists as it plays an important part in making your playlists to appear in search results. existing one).

Tips to create an effective playlists:

  • Relevant name of the playlists, it might be related to your keyword that you are focusing.
  • Add Playlist Title and Description so that user can easily access it.
  • Add Relevant video to the relevant Playlists

Call-To-Action Buttons

YouTube videos must have an end objective of generating more sales for any business. This is possible if a business designs creative YouTube content and also incorporates call-to-action buttons somewhere in the content or description.

This could either be direct purchases of product and services or it could be in the form of redirecting to the relevant webpage for further action expected out of viewers. This could be a valuable step towards YouTube optimization.

Share on Social Media

The power of social media cannot be underestimated. For any business that offers YouTube content, it is equally important to promote the same on social media. Sharing of video content on social media can help in making it viral and reaching out to larger masses. Using social media for video marketing, in turn, can draw more audience to the business website and affect sales positively. It also helps in establishing a brand image for the business.

Create Your Youtube Channel Blog

Having a blog on your youtube channel name can increase your brand visibility among your audience. Blog is also a good source of

Best Types of Videos to Promote Your Product

10 Types of Videos to Promote Your Product or Service

With advances in technology and widespread access to mobile high speed internet connections, video content has taken over as the top form of communicating for personal and business applications. Whatever products or services you provide, videos are an effective digital marketing tool to make the biggest impact on the widest possible audience.

The power of video can be used for a wide range of marketing and internal business applications including:

  • Promote a product
  • Introduce a company or brand
  • Build trust with a testimonial
  • Explain a concept with an animation
  • Sell more product with a social media video
  • Increase conversions with a website video
  • Increase customer satisfaction with a tutorial video
  • Build thought leadership with educational videos
  • Much more

The Power of Video Production

The most amazing aspect of the