8 Ways to Write Attractive Posts : A Writer’s Perspective
Is it possible to write search engine friendly content these days? Google has become so advanced since the Google Hummingbird update that it can anticipate what a user wants before he or she even knows what he or she wants.
Is it all about writing for the pleasure of the reader, or is there still a need to pander to the search engines?
8 Steps to Write Attractive Posts
The fact is that user-friendly and user-focused content is all you need in order to rank suitably high on Google.
1 – Avoid Click-Bait Titles At All Costs
As Tony Robbins pointed out, we live in an age where news is not about accuracy and is all about shock. Everybody is tired of clickbait content and sadly it is everywhere because it still suckers people into clicking.
Yet, people are sick of clicking a link the see something spectacular that they have been promised, only to see nothing of interest or value. Avoid any form of clickbait because it is not worth upsetting your readers.
2 – Make Sure Your Text Has A Use
If your text is useful, then it has value. If you have created content because you need Google fodder, then your text has little use and will be ranked downwards to reflect its popularity. It doesn’t have to be a lofty use. Even a certain level of entertainment is enough “use” to help keep your content riding high.
3 – Stop Worrying About Perfect Grammar
Poor grammar matters, but not in the way you think. Poor grammar only matters if it is so annoying that it makes your content unpopular.
If you are using silly phrases such as “Addicting” or “It is what it is” and your readers don’t like it, then their online behavior towards your content will indicate to Google that your content should be ranked downwards.
Even Google’s John Mueller said there is no longer any form of Google algorithm that penalizes a website for poor grammar. If a website has terrible spelling and grammar, then it will become unpopular and go down in the Google search engine results because of its lack of popularity.
4 – Headers Break Up Text In A Search Engine Friendly Way
It used to be that Google used your headers (H tags) to try to understand what your web page was all about.
That is not true anymore, but articles with headers still rank more highly than those without because headers are user friendly. Headers break up text, they make text easier to skim read, and they add white space (negative space) to a page. White space helps to make an online page easier/less-strenuous to read.
5 – Ignore Keyword Density
Keyword density only matters if you are keyword spamming, in which case you will be ranked downwards on the Google search engine results.
If your Yoast SEO plugin says you have a 7% keyword density when you should only have a 2.5% density, then do not worry because it doesn’t matter. The fact is that there are some subjects you cannot cover without repeatedly mentioning the focus keyword.
6 – Stop Giving The Same Answers That Everybody Else Gives
This is probably the most important tip on this article if you are looking for highly attractive content. What happens is that a writer creates an article on a subject. That subject bounces to the top of the Google search engine results.
Subsequent writers then do research into the subject and read the top result on Google. The end result is a page full of Google results where all the articles say the same thing. That is why the same apps, credit cards, insurance deals, and so forth seem to appear again and again from one article to the next.
Be different and give people answers that they cannot find on Google. For example, if you are writing about the best budgeting apps, then do not Google it. Instead, run a search in the Microsoft Windows store, the Google Play store and the Apple iTunes store.
Explore apps that people haven’t even seen yet because they came out last week. Don’t give people the same thing they have just read three times previous to finding your article.
7 – Consider What You Actually Google When You Are In Your Reader’s Position
You need to make a note of your own behavior. When you are playing a PC game that you intend to review, make a note of when you Googled to find out which keys are used to rotate a building. If you are reviewing a movie, make a note of when you Googled to find out what the hot blonde woman’s name was.
What is more valuable is if you Googled something and had a hard time finding the answer. This means you can present the answer yourself within your content and rank up quickly whenever somebody asks the same question that you did.
8 – Give A Thought To Your Images
Google images is a great place to pick up extra traffic. The fastest way to get your image listed on Google images is to give it a suitable title, a descriptive ALT text, and to have an original image. Original images always rank more highly than images that are already listed in Google’s index.
Also, you need to open your mind a little to the types of images you add to your website. Adding sexy and funny images is a great way to attract new readers. This is especially true if you share links to your articles on social media with such images attached.
Share such links and images on the likes of Google+, Twitter and Facebook. People will click to see something funny or sexy, and may then stick around once they realize they like your content.
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- 8 Ways to Write Attractive Posts : A Writer’s Perspective - January 24, 2018