Everyone knows at least one person who runs an online business. After all, starting one of these businesses is easier than ever before in the digital era. While anyone can start their own online business, the real challenge is in growing it.
Growth Hacking Tips for Online Businesses:
Countless business owners attempt to grow their online businesses through traditional methods. However, such businesses require a specialized approach given their nature. Let’s look at 8 growth hacking tips for online businesses.
1. Learn About Your Target Demographic
The key to marketing your brand well is to understand the people you are targeting. Every product or service has a target demographic. For example, the target demographic for a nail polish product could be women between the ages of 16 and 40.
Once you understand who your product is aimed at, you can tailor your brand to be more appealing to them. This may include writing product descriptions with a particular tone or featuring actors who resemble your target demographic in advertisements.
2. Utilize Drip Email Marketing
People may spend the vast majority of their time on the internet browsing social media sites. However, email marketing is still one of the best marketing tools in the digital era. After all, the vast majority of online users have an email address.
In fact, it is safe to assume there are more email addresses out there than Facebook or Instagram accounts.
One type of email marketing strategy known as “drip” email marketing is incredibly effective for growth hacking. Drip email marketing involves pre-scheduling marketing emails to be sent out at specific times.
This approach is used to keep leads and past customers engaged with a steady “drip” of emails. When used correctly, drip email marketing can boost sales and help your online business grow.
3. Use Social Media Influencers
It is essential for every online business to maintain a social media presence in the digital era. However, creating a social media page alone won’t help grow your business. One great social media marketing strategy is to use influencers.
Social media influencers are users or pages with a large number of dedicated followers. These influencers often review products and services and recommend them to their follower base.
You can hire a social media influencer to review your product or feature it on their page. This helps boost your brand’s visibility and will attract new customers who wish to try your products or services.
4. Partner With Another Brand
Another great growth hacking tip for online businesses is to partner with another brand. The trick is to pair up with a brand whose products or services complement yours. For example, if your online business sells handmade custom toothbrushes, you can partner with an up-and-coming organic toothpaste brand.
This partnership will help your business be seen by the partner company’s customer base, which could potentially boost your sales.
5. Start a Youtube Account
More and more people are watching online videos than ever before. Sites such as Youtube are visited by hundreds of millions of people every single day. This means you can promote your brand to a large number of people by starting your own Youtube account.
Youtube is distinct from other social media sites because its users seek to watch entertaining or informative content in video format. If you can provide such content for them, they will be likely to check out your brand and buy your products and services.
Your video content can include information or reviews for your products and services. However, you can also include other content related to your industry. For example, if your online business sells gym shoes, you can create video content related to fitness tips or routines.
6. Hold Contests
A great way to boost your online business’s popularity is to hold contests regularly. These could be contests on your social media pages or websites.
Some businesses feature prize giveaways on their Facebook and Instagram pages where they ask viewers to tag their friends. The page manager then selects winners and offers them free products or gift cards. This approach encourages users to share your brand with their friends and to also look into your products and services.
You can choose an appropriate price that is valuable but doesn’t cost your business too much. In fact, the popularity boost from the contest may actually make up for the cost of the prize.
7. Use Creative Ad Campaigns
Creative ad campaigns can also help boost your online business’s popularity significantly. Some businesses run promotional ad campaigns on social media where they encourage users to like and comment on their posts.
For example, if you run an online business that sells fitness supplements, you can create social media posts discussing the various types of products you offer, and then ask users to comment with what their favorite product is. This helps boost engagement and may attract other users to your brand.
8. Start a Blog
Many online businesses have added a blog section to their websites. These blogs contain posts that could be directly related to their products or services. However, they may also be posts that are related to their industry or similar areas of interest.
Small business owners can create blog posts they feel would generate interest from readers. However, you can also use professional content writing services for your blogs. These companies specialize in article writing for affiliate marketing.
Professional content writers are skilled at creating engaging blog posts that resonate with readers and help them view your brand positively. This can then help boost sales for your brand.
As you can see, there are plenty of ways to grow your online business rapidly. The tips mentioned above are just a few of the numerous strategies out there. So consider trying each method and learn which ones work best for your brand.
Growing your online business is no easy task in the digital era. However, you can succeed with enough perseverance and by following the right approach.